Advancing the Doctors’ Day Appeal: Achieving Maximum Physician Engagement and Meaningful Connection
National Doctors’ Day (March 30) is a way to express gratitude for and recognize the tireless contributions of our physicians.
A Love Letter to Philanthropy Officers: Part 5
This letter addresses the question: “If hospitals make so much money, why should I consider donating to them?"
A Love Letter to Philanthropy Officers: Part 4
This letter addresses the question: “If my taxes support the hospital, why should I make additional donations?"
A Love Letter to Philanthropy Officers: Part 3
This letter addresses the question: “If I cover my medical expenses, why should I still consider donating to my hospital?"
A Love Letter to Philanthropy Officers: Part 2
This letter addresses the question: “If I pay a medical bill, why should I also support my hospital with donations?"
A Love Letter to Philanthropy Officers: Part 1
This series supports health care philanthropy officers by exploring opportunities to help prospective donors realize their goals.
Health Care Philanthropy’s Secret Strategy: The Case for Building Campaign and Grateful Engagement Concurrently
As the campaign gains traction, it creates a sense of urgency and excitement that can be harnessed to fuel the grateful engagement strategy.